Identità Iuav, Biblioteca Università Iuav, Venice

n Venice, at the Iuav University Library, the exhibition Identità Iuav runs until April 29, 2026, as part of the institution’s centenary programme. It reconstructs the visual history of the university through editorial materials, graphic design and archival documents, showing how an institution shapes and redefines its public image over time. The display moves across different phases, from its origins as a school of architecture to its current multidisciplinary structure. Logos, layouts, typographic systems and communication tools are presented as elements that reflect broader cultural and institutional transformations. The exhibition highlights the role of designers involved in shaping Iuav’s identity, balancing institutional consistency with openness to experimentation. Graphic design emerges as a system that organizes content, guides perception and builds recognition. Overall, the exhibition frames visual identity not as a secondary layer but as an active component in the construction of institutional culture.

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